EasyPark Group’s Year in Review 2024
As we reflect on 2024, it's clear that this year has been a transformative one for EasyPark Group marked by significant milestones that further our mission of making cities more livable. From parking trends to innovations in electric vehicle charging (EVC), this year has seen us explore new frontiers, embracing new cities, cutting-edge technologies, and new possibilities to shape a smarter urban future.
Over the past year, EasyPark Group has experienced remarkable growth and development, solidifying our position as one of the leaders in smart parking and mobility solutions. In 2024, EasyPark Group added over 400 towns and cities in North America and Europe to its apps, expanding reach and accessibility. EasyPark Group now has presence in over 20 countries and 4,000+ cities, with notable growth in European key markets such as Germany, France and Italy.
Milestones - Strategic Partnerships and Transformational Projects
Major App Update
This year saw the most significant update to the EasyPark app in years. Alongside a refreshed look, we introduced enhanced EV charging features, creating a seamless parking and charging experience for users.
EasyPark Group was listed as one of the fastest growing companies in Europe by Financial Times and Statista.
Camera Park
The first camera-park installation in Australia and the achievement of over four million downloads of the EasyPark app by Australian drivers.
Enhanced Capabilities in the US
Introduced ParkMobile Insights as a new product offering in the US market and deploying it in 9 cities such as Philadelphia and Columbus. This advanced technology, utilizing LiDAR and Scancar, digitized over 2,000 kilometers of parking inventory and collected occupancy data for over 636,843 kilometers.
Enhanced Capabilities in the EU
Expanded EasyPark Insights capabilities, enabling cities like Hamburg, Aarhus and Bologna to optimize parking policies and simulate the effects of adding or removing parking spaces. We digitized over 2,000 kilometers of parking inventory using advanced scanning technology and introduced AI-powered enforcement tools.
Reducing U.S. Parking Friction with Open Market
In Asbury Park, NJ, ParkMobile embraced an open market approach, allowing drivers to choose from multiple parking apps with varied features and fee structures. This model fosters innovation, cost savings, and consumer choice while driving digital adoption, with recent data showing mobile payments now accounting for 75-80% of all monthly transactions.
Partnerships
- Hubject, unlocking access to 600,000 EV charging stations across Europe, paving the way for EV drivers to enjoy unparalleled convenience in 2025.
- Joined forces with Flash in North America to modernize parking infrastructure across millions of spaces, advancing digital payment solutions and integrating AI-powered tools for better driver experiences.
Urban Mobility Trends in 2024
Rising Demand for EV Infrastructure
Charging points increased by 44-53% across the Nordics. Despite this growth, a slight decline in average charging volume per station highlights shifting behaviors, with more users charging at home or work. Popular charging locations include shopping malls, highway rest stops, and ski resorts.
Growing cars
According to data and research, analyzed by Easypark, the average size of vehicles has been continuously increasing, creating new challenges for cities impacting urban planning. EasyPark supports cities in addressing this trend through data-driven solutions and policy optimization.
Air quality and pollution
As urban populations grow, cities globally are adopting environmental zones to reduce emissions and improve air quality. Examples include restricted zones in Brussels, Germany, and Italy, alongside similar measures in the US and Australia. These initiatives reshape traffic flows and parking needs.
Continued product innovation in 2025
EasyPark Group looks forward to continuing to roll-out the new app across all geographies, most notable is the launch in the US in the second quarter. A key innovation in the new app is our AI chatbot that allows drivers to get instant and seamless support. EasyPark will also during next year release a new global re-design of its Cities & Operators interface Parking Dashboard.
Further EasyPark Group aims to bring new innovation to the market in areas such as Reservations where we will together with Flash be able to offer the ParkMobile customers thousands of new locations. We also plan to start experimenting with plug & charge to be able to offer a fully automated charging experience.
”As we wrap up 2024, we look ahead with optimism.”— Cameron Clayton, CEO EasyPark Group
Clayton continues: “With the surge in electric vehicles and the expanding network of integrated parking and charging options, EasyPark Group is set to continue playing an important role in urban mobility. With innovation, collaboration, and growth at the forefront, 2025 promises to be another exciting chapter. Thank you to our amazing team, customers, and partners for making 2024 such a remarkable year. Together, we make cities more livable.”
/Cameron Clayton
CEO EasyPark Group
